Hi, I’m Bella

I’m a Creative Director based in London. I work across the UK and internationally.

I design and produce beautiful, authentic advertising campaigns and immersive digital and real-life events for ethical brands, NGOs, and authorities. I do this by collaborating with key audiences - especially children, teenagers, and young adults - helping them tell their stories and share their experiences.

I’ve been doing this work for around 20 years. I’m trained in performance, advertising strategy, education, youth work, counselling practices, storytelling, and play work.

Alongside generating deep insight and creative work, I teach co-creation, and write about playful, immersive and empathic qualitative research methods.

Reach out to me if you’re considering a project and need a creative director, strategist, facilitator, consultant, or mentor.